ThinkGeek received a cease-and-desist letter from the National Pork Board.
Seems the NPB objected to ThinkGeek’s use of “the new white meat” in their ad for Canned Unicorn Meat.
Which ran on April 1.
ThinkGeek received a carefully-crafted, 12-page C&D ordering them to stop using the trademarked slogan.
Always willing to be reasonable, ThinkGeek has issued this public apology.
It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity.